Hannah Grey is an early stage venture capital fund investing in customer centric founders redefining everyday experiences. The firm’s generalist approach focuses on studying macro forcing functions of society and changing behavior of consumers and workers to identify outsized areas of opportunity, investing in companies addressing the generational changes transforming society in new and innovative ways. With an emphasis on delivering excellent customer experiences, Kate and Jessica leverage their operating backgrounds in marketing to support founders as they build companies into household names, accelerating their growth through early customers, creative acquisition, beautiful branding, and community strategy to create sticky products that attract a fanatic user base.